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INTRODUCING OUR

brand FOUNDATION PROGRAMME

The Brand Foundation Programme is a cost effective, strategic mentorship designed to help early stage and developing beauty brands build strong foundations without overwhelm. 

This is a strategy only programme, giving founders the clarity, structure and direction they need to confidently move forward with their brand, business and product development. 

By the end of the programme, clients leave with complete clarity, a strong foundation, and a tailored Brand Foundation Blueprint designed for longterm success. 

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WHO IS IT FOR?

This programme is ideal for: 

  • New and emerging beauty founders 

  • Early stage brands preparing for launch 

  • Founders needing clarity, structure and expert mentorship 

  • Brands with great ideas but no strategic direction 

  • Creators/formulators turning a concept into a commercial brand 

  • Brands not ready for the full Accelerator but wanting a solid starting point 

WHAT IS INCLUDED?

A structured, guided programme 

Biweekly 1:1 Teams mentorship 

Clear tasks and direction 

Strategic feedback, accountability and support 

A complete Brand Foundation Framework 

Option to progress into the Brand Growth Accelerator 

clients finish with

  • A fully aligned brand, business and product direction 

  • Confidence in their decisions and messaging 

  • A clear understanding of strategic growth 

  • A solid foundation ready for launch or scale 

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WHAT SOME OF OUR CLIENTS HAVE TO SAY

Debbie is the most trustworthy partner I have ever had the pleasure of working with. She is deeply genuine and always goes above and beyond to support our team — no matter what it takes. Whether it’s navigating complex negotiations, giving honest feedback, or providing encouragement during the challenging moments of building a brand, Debbie is there every step of the way with thoughtful advice and actionable guidance. What sets Debbie apart is not only her industry expertise but also her willingness to truly invest in the success of the people and brands she works with. She understands the unique struggles that small and growing businesses face and approaches every situation with empathy, integrity, and a solutions-oriented mindset. For any emerging beauty brand seeking a trusted partner, advisor, and mentor, Debbie is the person you want by your side. Her support has been invaluable to me and to Byroe, and I cannot recommend her enough.

Amy Roe, Founder of BYROE

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