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INTRODUCING OUR

RETAIL EXCELLENCE PROGRAMME

The Retail Excellence Programme is your highest-level support and the only package that integrates all previous programmes into a complete, senior led retail growth system. 

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If you have not completed the Foundation or Accelerator programmes, we begin by establishing and strengthening the brand and its commercial foundations. A Brand overview. If you have completed the previous packages, you move directly into advanced retail strategy, buyer preparation, launch execution and post-launch growth. 

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This programme is personally led by Debbie Trumper, acting as a senior partner inside the business guiding, advising and supporting every step of the retail journey. 

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WHO IS IT FOR?

This programme is designed for brands that are: 

  • Serious about winning retail 

  • Ready to secure buyer meetings 

  • Preparing to pitch, launch and grow in retail 

  • Wanting ongoing senior commercial mentorship 

  • Needing expert coaching, strategy and hands-on partnership 

  • Looking for full support from prep → pitch → launch → growth 

  • Perfect for brands that want a Retail & Commercial Lead embedded in their business. 

WHAT IS INCLUDED?

Includes everything in the Brand Growth Accelerator, plus: 

Buyer positioning & pitch preparation  

Objection handling coaching 

Buyer introductions (where appropriate) 

Debbie attending the first buyer meeting 

Retail launch planning & support 

Post-launch review & optimisation 

Quarterly board-style planning meetings 

Forecasting & future growth planning 

Commercial advice as the business evolves 

Retail timings & category planning 

Range evolution & NPD support 

This is the most senior, hands-on programme available. 

clients finish with

  • Fully retail-ready and commercially aware 

  • Confident in buyer meetings and negotiations 

  • Clear on margins, pricing and profitability 

  • Equipped with a full retail execution strategy 

  • Supported through launch and ongoing growth 

  • Aligned with long-term retail and international expansion 

  • Able to operate as a high-performing commercial brand 

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WHAT SOME OF OUR CLIENTS HAVE TO SAY

Debbie is the most trustworthy partner I have ever had the pleasure of working with. She is deeply genuine and always goes above and beyond to support our team — no matter what it takes. Whether it’s navigating complex negotiations, giving honest feedback, or providing encouragement during the challenging moments of building a brand, Debbie is there every step of the way with thoughtful advice and actionable guidance. What sets Debbie apart is not only her industry expertise but also her willingness to truly invest in the success of the people and brands she works with. She understands the unique struggles that small and growing businesses face and approaches every situation with empathy, integrity, and a solutions-oriented mindset. For any emerging beauty brand seeking a trusted partner, advisor, and mentor, Debbie is the person you want by your side. Her support has been invaluable to me and to Byroe, and I cannot recommend her enough.

Amy Roe, Founder of BYROE

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