PR & MARKETING
With over 28 years in the PR industry, we bring unparalleled expertise and valuable insights to your brand. We have had the privilege of working with some of the most prestigious and celebrated businesses, while also introducing fresh and exciting brands into the market. Our exceptional ability to influence content providers, coupled with our extensive in-house brand perspective, enables us to understand and effectively utilise the interplay between PR and your brand's inner workings. This proficiency underpins our strategic approach towards creating a high-visibility route for your brand in the market.
We don't just offer services, we offer partnership - working closely with you to develop projects that align seamlessly with your brand's objectives. Leveraging our vast network of industry contacts, we ensure your brand gets noticed by the right people who can drive its engagement with current and potential audiences.
It’s who you know. We've cultivated a comprehensive database of top-tier beauty, health, and lifestyle journalists from the most influential media outlets. We understand the power of personalised communications, and that's why we invest our time to fully grasp the unique preferences and passions that drive these experts in their field.
INTRODUCTION
Armed with these insights, we can accurately tailor our pitches and project ideas to match their specific interests, ensuring we deliver compelling, impactful narratives that captivate their audience. In doing so, we are not only supporting their professional objectives, but also fuelling our shared enthusiasm for the industries we navigate.
Our personalised approach does more than connect us with high-impact media personalities – it allows us to develop mutually beneficial relationships and tell engaging stories that resonate, inspire, and most importantly, drive the dialogue in the beauty, health, and lifestyle sector.
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DEVELOPING STRATEGIC PR CAMPAIGNS
Identifying target audience, crafting clear and impactful messages, and choosing the most effective channels for distribution.
BUILDING STRONG RELATIONSHIPS
Establishing connections with journalists, bloggers, influencers, and key opinion leaders to boost the brand's visibility and credibility.
MEDIA MONITORING AND ANALYSIS
Regularly monitoring all forms of media to track public sentiment about clients and assessing the impact of PR strategies.
CRISIS COMMUNICATION MANAGEMENT
Designing plans to mitigate damage in case of a negative incident and effectively communicate with the public to regain trust and reputation.
PR ANALYTICS
Measuring PR outcomes, determining ROI and continually adjusting strategies for better results. Social Media Engagement: Utilising social media platforms for engaging with audiences, building relationships, and amplifying PR efforts.
SERVICES & MORE...
CONTENT CREATION
Crafting compelling press releases, blog posts, speeches, and social media content that effectively communicate a client's story.
EVENT MANAGEMENT
Organising press conferences, product launches, and other promotional events that create positive brand experiences.
REPUTATION MANAGEMENT
Continually managing and enhancing the client’s public image to maintain a favourable reputation.
INFLUENCER OUTREACH
Building relationships with industry influencers and utilising their reach for better brand exposure.
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DIGITAL SERVICES
EMAIL & AUTOMATED MARKETING
Send targeted emails to promote your products and build relationships.
ON-SITE SEO
Optimise your website elements to improve search engine rankings and usability.
SOCIAL MEDIA MARKETING
Leverage visual and social features to promote your brand.
OFF-SITE SEO
Improve your website authority and visibility through external links and content.
PPC & MEDIA BUYING
Convert, target and retarget your ideal demographic.
DESIGN & BRANDING
Creating a visual identity that reflects a brand's values and personality.